Since 1888, Richmond County Country Club has built a reputation for excellence. As New York City's only private country club, RCCC offers members a premier experience—from its championship golf course and tennis facilities to exceptional dining, events, and hospitality. Every detail reflects the Club's commitment to quality, and its golf shop should be no exception.

When Richmond County Country Club was ready to refresh its golf shop, the objective wasn't simply to replace fixtures—it was to create a retail environment that reflected the prestige of the Club while making the shopping experience more enjoyable for members.

The existing golf shop had quality merchandise, but the layout had evolved over the years without a cohesive merchandising strategy. Large, traditional fixtures occupied valuable floor space, merchandise was spread across multiple display styles, and product categories competed for attention rather than working together.

While functional, the shop lacked the clean, boutique feel expected from a premier private club.

Barr Display partnered with Richmond County Country Club to develop a customized fixture plan designed around the shop's footprint, merchandise mix, and member experience.

Instead of focusing solely on new fixtures, the plan reimagined how the entire space would function. Every display was selected and positioned to improve sightlines, create logical shopping zones, and make apparel, accessories, and golf equipment easier to browse.

The result was a layout that feels open, organized, and flexible enough to accommodate seasonal collections and new arrivals throughout the year.

The transformation is immediately noticeable.

Previously, large wood fixtures and scattered displays created visual barriers throughout the shop. Although the store carried an excellent assortment of golf apparel and accessories, the merchandise often competed with the fixtures themselves for attention.

Today, the golf shop presents a completely different experience. Coordinated display tables create attractive feature presentations for seasonal apparel, while streamlined racks showcase polos, pullovers, and outerwear in a clean, organized way. Dedicated displays for hats, accessories, shoes, and golf essentials give every product category its own space, making the shop easier to navigate and more inviting to explore.

By opening the floor plan and creating better merchandising zones, the redesigned store feels brighter, more spacious, and far more reflective of the premium experience members expect from Richmond County Country Club.

A successful retail space should do more than hold merchandise—it should support the overall brand.

Today, the golf shop complements the Club's long-standing tradition of excellence by providing members with a polished retail environment that showcases premium apparel, golf equipment, gifts, and accessories in a way that encourages browsing and discovery.

At Barr Display, we believe great retail design begins with a thoughtful fixture plan. By combining strategic layouts with versatile display solutions, we help country clubs, pro shops, and specialty retailers transform their spaces into destinations that are as functional as they are visually compelling.